LuxuryBay, in motion

The places we work. The way it feels.

Begin Your Journey with LuxuryBay.

Explore how we elevate property, capital and the places you call home. Discover our mandates, or begin with our private briefings — a considered introduction to our approach and the markets where we work.

Find your mandate Request Our Brochures

Our Portfolio

A closer look at our work.

A selection of our recent projects, spanning existing properties reimagined for stronger performance, investments carefully chosen and developed, and homes made personal. Each has its own story and purpose, brought into focus through the vision we contribute and the care we bring to its realisation.

Our Network

The right expertise, brought together.

Relationships cultivated over time give us a wider field of opportunity and a deeper understanding of the markets where we work. Alongside the expertise within our own group, trusted houses, ateliers and specialist partners extend what we can source, create and realise for you.

Structure that serves your plans. TrustBay brings corporate, financial and tax structuring expertise from within our group, complemented by trusted local advisers. Acquisition, ownership and exit are considered together, with your circumstances and the optimisation of your net return guiding the structure. TrustBay · A Bay Group company · Luxembourg Legal, Tax & Structuring Discover
A considered vision. The right collaboration. We bring the design direction and draw on architectural practices whose experience suits the property, its setting and your plans. Long-standing collaborations give us the breadth to take a project from its first concept to the details that define it. Selected collaborations include Studio Fragomeli · Torino Architecture & Design Discover
From trusted houses to our own atelier. We source furniture, materials and finishes through established houses, specialist ateliers and craftspeople internationally. Alongside these collections, our atelier BAY.design creates original furniture and interior solutions, bespoke to the space and the way it will be lived in. BAY.design · LuxuryBay’s own atelier Furnishings & Bespoke Discover
Pieces with presence and provenance. Through galleries, auction houses and specialist dealers, we source art and objects with attention to their history, quality and place within the interior. From a single expressive piece to a considered ensemble, the choice reflects the setting and your interests. Selected relationships include RIBOT · Milan Art & Objects Discover
The right property begins with informed sourcing. Alongside the open market, we source off-market opportunities through trusted developers and private brokers, and draw on our relationships with property auction houses. We identify where favourable acquisition terms meet unrealised potential, bringing the vision and expertise to create a distinctive private home or a thriving hospitality business. Developer relationships · Private introductions · Auction access Property Auctions & Off-Market Discover
Positioned for appeal and performance. Each hospitality property calls for a strategy attuned to its character and its guests. We combine direct bookings with selected platforms, aligning presentation, pricing and availability to strengthen demand and optimise net income. Direct reservations · Selected booking platforms Bookings & Market Reach Discover
Care that continues between stays. Dedicated hospitality teams look after housekeeping, maintenance and guest support under our direction. We connect the care of the property with the experience of staying there, sustaining the standards that shape its reputation and continuing appeal. Dedicated teams, chosen for their expertise and care, guided by LuxuryBay Operations & Guest Care Discover
Its character, clearly expressed. We commission photographers and work with editorial and communications specialists to bring out what makes each property distinctive. Imagery, words and presentation are developed together, giving the property a clear identity and a compelling presence before the first visit. Photography commissioned for each property Photography & Editorial Discover

Meet Our Team

The principals, in person.

The people behind LuxuryBay bring together a wealth of experience in real estate, finance and investment, law, corporate structuring and taxation, design and hospitality. Shaped by years of working closely with private clients, that expertise is yours to draw on. We guide each project with personal attention and considered judgement, creating places of enduring quality and lasting value.

Luca Ellul — Co-Founder & Chief Executive Officer

Co-Founder & Chief Executive Officer

Luca Ellul

Yuliya Bay Ellul — Co-Founder & Chief Creative Officer

Co-Founder & Chief Creative Officer

Yuliya Bay Ellul

Olha Bondarchuk — Head of Client Relationships

Head of Client Relationships

Olha Bondarchuk

Dr Michael Flores Martin — Head of Corporate Structuring

Head of Corporate Structuring

Dr Michael Flores Martin

Begin a Conversation

Your real estate. Fully realised.

A fresh perspective on your property. A considered strategy for your capital. A personal vision for your home.
Tell us what you have in mind. We bring the expertise to take it further.